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Dec 10

A Unified Framework for Learned Sparse Retrieval

Learned sparse retrieval (LSR) is a family of first-stage retrieval methods that are trained to generate sparse lexical representations of queries and documents for use with an inverted index. Many LSR methods have been recently introduced, with Splade models achieving state-of-the-art performance on MSMarco. Despite similarities in their model architectures, many LSR methods show substantial differences in effectiveness and efficiency. Differences in the experimental setups and configurations used make it difficult to compare the methods and derive insights. In this work, we analyze existing LSR methods and identify key components to establish an LSR framework that unifies all LSR methods under the same perspective. We then reproduce all prominent methods using a common codebase and re-train them in the same environment, which allows us to quantify how components of the framework affect effectiveness and efficiency. We find that (1) including document term weighting is most important for a method's effectiveness, (2) including query weighting has a small positive impact, and (3) document expansion and query expansion have a cancellation effect. As a result, we show how removing query expansion from a state-of-the-art model can reduce latency significantly while maintaining effectiveness on MSMarco and TripClick benchmarks. Our code is publicly available at https://github.com/thongnt99/learned-sparse-retrieval

  • 3 authors
·
Mar 23, 2023

Prioritizing Image-Related Tokens Enhances Vision-Language Pre-Training

In standard large vision-language models (LVLMs) pre-training, the model typically maximizes the joint probability of the caption conditioned on the image via next-token prediction (NTP); however, since only a small subset of caption tokens directly relates to the visual content, this naive NTP unintentionally fits the model to noise and increases the risk of hallucination. We present PRIOR, a simple vision-language pre-training approach that addresses this issue by prioritizing image-related tokens through differential weighting in the NTP loss, drawing from the importance sampling framework. PRIOR introduces a reference model-a text-only large language model (LLM) trained on the captions without image inputs, to weight each token based on its probability for LVLMs training. Intuitively, tokens that are directly related to the visual inputs are harder to predict without the image and thus receive lower probabilities from the text-only reference LLM. During training, we implement a token-specific re-weighting term based on the importance scores to adjust each token's loss. We implement PRIOR in two distinct settings: LVLMs with visual encoders and LVLMs without visual encoders. We observe 19% and 8% average relative improvement, respectively, on several vision-language benchmarks compared to NTP. In addition, PRIOR exhibits superior scaling properties, as demonstrated by significantly higher scaling coefficients, indicating greater potential for performance gains compared to NTP given increasing compute and data.

  • 4 authors
·
May 13

Ad Creative Discontinuation Prediction with Multi-Modal Multi-Task Neural Survival Networks

Discontinuing ad creatives at an appropriate time is one of the most important ad operations that can have a significant impact on sales. Such operational support for ineffective ads has been less explored than that for effective ads. After pre-analyzing 1,000,000 real-world ad creatives, we found that there are two types of discontinuation: short-term (i.e., cut-out) and long-term (i.e., wear-out). In this paper, we propose a practical prediction framework for the discontinuation of ad creatives with a hazard function-based loss function inspired by survival analysis. Our framework predicts the discontinuations with a multi-modal deep neural network that takes as input the ad creative (e.g., text, categorical, image, numerical features). To improve the prediction performance for the two different types of discontinuations and for the ad creatives that contribute to sales, we introduce two new techniques: (1) a two-term estimation technique with multi-task learning and (2) a click-through rate-weighting technique for the loss function. We evaluated our framework using the large-scale ad creative dataset, including 10 billion scale impressions. In terms of the concordance index (short: 0.896, long: 0.939, and overall: 0.792), our framework achieved significantly better performance than the conventional method (0.531). Additionally, we confirmed that our framework (i) demonstrated the same degree of discontinuation effect as manual operations for short-term cases, and (ii) accurately predicted the ad discontinuation order, which is important for long-running ad creatives for long-term cases.

  • 3 authors
·
Apr 2, 2022